New Year countdown has already started! You might have planned lot many activities to make your business glow. But wait a moment! Have you been prepared for the Google’s Algorithm change?

The year 2013 was a hard time for the SEO with Google’s Panda, #Penguin and Humming bird. Now the question is does really SEO dead? No ways!

Since the previous updates of Google are largely focused on quality content and links, we can expect more updates on these in the year 2014 too.

Content Marketing the Key to Success

Google always look forward user satisfaction. The contents in your website should be valuable and reliable. Quality content generates more leads and increases traffic to your website. Always write content for the people, not for the search engine.

You should focus on what type of content to be provided to satisfy user search. Should it be long or short? You may think that worthy content that explains a particular topic in depth should be long. But think of mobile users! Does they like to scroll 1000 plus words to get instant information. So create content that satisfies and saves time of the user.

Social Media

Social media always has its own place in this digital world. It connects people and their idea even it has the power to change the way people looking at the world. But are we using it in a proper way? Are we building strong profiles and making engagements in social network to boost our audience? The answer is definitely ‘NO’.

It is mandatory to strengthen your #socialmediamarketing. Now the number of +1’s in your Google plus profile decides the rank of your website. So the important substrate on which the social media is rooted is to establish Google authorship for your content and tie up with your Google plus account.

Advertising, PPC, Guest blogging too play their major role to build your sites presence on web.

Look at the past! Lear from the past! Get ready for the future algorithmic changes.