seo audit“The job of search engine is always to deepen the mystery of the algorithm”

As the above quote says the search engines are more interested in amending their algorithm and are constantly updating it. This creates an immense change in the ranking of a website. So it’s mandatory to perform SEO audit regularly to make sure your presence in the web and to improve your search engine ranking.

Why should you need an SEO audit?

As I said earlier search engines are updating their algorithm often. Every year Google changes its algorithm 500-600 times. These changes are minor and don’t have major effects but the recent changes in Google’s algorithm like Humming Bird and Penguin 2.1 caused a great impact on more number of websites. Only the websites with proper SEO audit survived and lot other websites lost their presence in web. So SEO audit is very much necessary to withstand Google’s algorithmic change.

SEO is changing each and every second. It is not the same as previous years since it has undergone a lot of amendments. So webmasters should update their sites to meet the rules and regulations of SEO.

What to do in an SEO audit?sa2

Crawl your website in order to find the error and collect the data for the analysis. Review all the meta data, such as title tags, meta description tags, heading tags and also evaluate the internal links, internal link structure, URLs for consistency and other duplicate issues. Look for 301, 302 redirects and 404 errors as well as server errors.

Check whether there are any additional pages generated automatically by the calendar. If so remove such pages. Collect all the backlinks of the site, compile and review them. Check whether the backlinks provided are good or a bad link pointing to a website. If the backlink is not worthier enough contact the website owners to remove such links from your page.

This is not a very easy task; it takes a lot of time and tiresome work. One must be patient and updated enough to maintain his presence in the web. So SEO audit should be made regularly to improve the ranking of one’s website in search engines organic search.